“Jerky Like your grandpa remembers.” That's how Jay & Austin (co-founders of Trail Ridge Cattle Co) describes their jerky. It's free-range, Texas raised, with no added bull shit.
When they approached me to design their brand identity and packaging, all they had was a quality product and a vision. The challenge was to strategically set them a part from their competition (literally on store shelves, and figuratively). Beef jerky is a saturated market, so everything we produced had to be a cut above the rest.
